Management Team

Michelle Menard

President and CEO

Michelle Luhr Menard founded Choice Translating® in 1995 while an undergraduate at The University of North Carolina at Charlotte. Today, shaped by Michelle's vision to "Change the World, One Word at a Time," the company is a multimillion dollar borderless business.

Michelle holds a B.S.B.A. in international business and a B.A. in French from UNC Charlotte. In 2000, the U.S. Small Business Administration named her North Carolina Young Entrepreneur of the Year. She was recognized in 2004 as one of the Charlotte Business Journal's "40 Under 40" high achievers and was a finalist for Business North Carolina magazine's Small Business of the Year award in 2005. In 2007 she received the Charlotte Business Journal's "Women in Business" achievement award. She was recognized as one of the "50 Most Influential Women" by The Mecklenburg Times in 2011.

Michelle has been an active member of the Entrepreneurs' Organization Charlotte Chapter since 2002 and is an alumna of Leadership Charlotte Class XXV. She currently serves on the Foundation Board of UNC Charlotte, the advisory board of the Belk College of Business, the Board of Directors of the Charlotte Chamber, and on the Board of Governors of the Charlotte City Club.


Vernon J. Menard III

Chief Operating Officer

Vernon Menard joined Choice Translating® in 2000 as Chief Operating Officer. Through efficient, tightly integrated and consistently executed strategic operations, he implements the vision he and Michelle share for the company.

Vernon holds a B.A. in international studies, economics and Spanish from the University of St. Thomas in St. Paul, Minnesota. He also completed the EO (Entrepreneurs' Organization) Entrepreneurial Master Program at the Massachusetts Institute of Technology. Born in Washington, D.C., Vernon has done business around the world and currently divides his time between Charlotte, NC and Lima, Peru.

Prior to partnering with Michelle at Choice Translating®, Vernon founded and operated Rack Technologies, Inc., a data communications products manufacturer in Charlotte, North Carolina. Before launching Rack, he worked at Leviton Manufacturing Company's Telcom Unit in Seattle, Washington, where he started its International Department and served as International Marketing and Sales Manager.

Vernon has been an active member of the Entrepreneurs' Organization Charlotte Chapter since 2002, and served as President in 2006 and 2007. He currently serves on the advisory board for the University of Applied Sciences in Lima, Peru as well as the Advisory Board of the UNC Charlotte Chapter of Students In Free Enterprise since 2004.

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"We wanted to reach out to the Cambodian community and invite them to our exhibit; From Cambodia to Carolina: Tracing the Journeys of New Southerners. ...

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