Year: 2013

Bad Translations Can Be Embarrassing and Offensive

One of our French colleagues forwarded us some sad (and hilarious) examples of how poor translations can be very embarrassing--and even offensive--to customers. Read More


Results-Only Work Environment Brings Radical Shift and Significant Growth to Choice Translating

What do 2 entrepreneurs, a staff of ten full-time employees, and over a thousand highly educated linguists around the globe have in common? They all now enjoy living and working in a Results-Only Work Environment (ROWE) at Choice Translating, a language services company based in Charlotte, North…


Puto...an Unfortunate Branding Blooper

Puto was found recently on the shelf of a Washington, D.C. grocery store. Puto is a traditional Filipino food... you can eat different variations of it at any time of day. There are no negative connotations of the name "puto" in the Philippines. However, in the USA that is another story. In…


5 Ways Smart Companies Take on the World

Here are five techniques smart companies are using to narrow their focus and adjust their global market strategies. (CNN Money) Read More


25 Handy Words that Simply Don't Exist in English

While English is the most widely spoken language, there are still a few areas it falls down on (strange and bizarre punctuation rules aside). This article looks at 25 words that simply don’t exist in the English language (and yet after reading this list, you’ll wish they did!) Read More