
Chantal E. Luhr
Managing Director
Chantal grew up bilingual with a multicultural family in the US and abroad. Chantal is a UNC Charlotte alumnus with a BSBA degree in Management. She joined Choice after 27 years in the insurance industry and 23 years of leadership experience, most recently leading a team of 200 in Dallas, Texas. Chantal launched start-ups in the USA and Ireland, always emphasizing employee engagement and business process design.
Outside of Choice Translating®, Chantal enjoys traveling, gardening, cooking, and spending time with her family, fur babies, and friends.

Michelle Menard
Founder & President
The daughter of immigrant parents, Michelle grew up in a multicultural and multilingual family. She founded Choice Translating® in 1995 while attending the University of North Carolina at Charlotte. Today, shaped by her vision to change the world one word at a time, the company is a multimillion-dollar borderless business.
Outside of Choice Translating®, Michelle enjoys international travel, raising chickens and guinea fowl, and spending time with her family.

Vernon J. Menard III
Chief Operating Officer
Vernon Menard joined Choice Translating® in 2000 as Chief Operating Officer, working to make the world smaller, more connected and a better place to be. Vernon holds a B.A. in international studies, economics and Spanish from the University of St. Thomas in St. Paul, Minnesota. He also completed the EO (Entrepreneurs’ Organization) Entrepreneurial Masters Program at the Massachusetts Institute of Technology. Outside of Choice Translating, Vernon enjoys learning new things. Current projects include beekeeping and organic farming in the North Carolina Foothills.

Meghan Cooper
Navigator, Translation/Branding
Meghan holds a bachelor’s and master’s degree in Linguistics. In her role as project manager at TravelingBrand, Choice Translating’s sister company, she oversees the branding production from start to finish on linguistic validation projects. As a new homeowner, Meghan gets down and dirty (literally) in the yard in her spare time. She even knows the difference between an Azalea and a Rhododendron.

Jenna Fitton
Project Manager, Translation
Born and raised in the UK, Jenna began her journey in the language industry at the age of 19 at a large translation agency. During her long career she has led virtual teams on complex and technical localization projects and ensured quality assurance at every stage of the project cycle. Jenna’s favorite person in the world is her little dog with big personality, Chewy.








